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Privacy Notice

Last updated: January 04th,   2024

This privacy notice for Shop Seemly ('Company', 'we', 'us', or 'our',), describes how and why we might collect, store, use, and/or share ('process') your information when you use our services ('Services'), such as when you:

  • Visit our website at, or any website of ours that links to this privacy notice
  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].



This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for. You can also click here to go directly to our table of contents.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with ShopSeemly and the Services, the choices you make, and the products and features you use. Click here to learn more.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we receive any information from third parties? We do not receive any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Click here to learn more.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Click here to learn more.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Contact us to learn more.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us. We will consider and act up on any request in accordance with applicable data protection laws.

Want to learn more about what Shop Seemly does with any information we collect? See below to review the notice in full.





Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • names
  • phone numbers
  • email addresses
  • usernames
  • passwords
  • billing addresses
  • debit/credit card numbers
  • contact or authentication data
  • contact preferences

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by Paypal, Clearpay and Klarna. You may find their privacy notice link(s) here: Paypal: Paypal privacy policy here, Clearpay: Clearpay privacy policy here and Klarna: Klarna privacy policy here

Social Media Login Data. We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to register in this way, we will collect the information described in the section called below.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/timestamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps'), and hardware settings).
  • Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address(or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
  • Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.



In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. Wemayalso process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending onhowyou interact with our Services, including:

  • To facilitate account creation and authentication and otherwise manageuseraccounts. We may process your information so you can create and log in toyour account, as well as keep your account in working order.
  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service
  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
  • To send administrative information to you. We may process your informationtosend you details about our products and services, changes to our terms andpolicies, and other similar information.
  • To fulfil and manage your orders. We may process your information to fulfil andmanage your orders, payments, returns, and exchanges made through the Services.
  • To save or protect an individual's vital interest. We may process your informationwhen necessary to save or protect an individual’s vital interest, such as to prevent harm.



In Short: We only process your personal information when we believe it is necessaryandwe have a valid legal reason (i.e. legal basis) to do so under applicable law, like withyour consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explainthevalid legal bases we rely on in order to process your personal information. As such, wemayrely on the following legal bases to process your personal information:

  • Consent. We may process your information if you have given us permission(i.e. consent) to use your personal information for a specific purpose. You canwithdraw your consent at any time.
  • Performance of a Contract. We may process your personal information whenwebelieve it is necessary to fulfil our contractual obligations to you, including providingour Services or at your request prior to entering into a contract with you.
  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate withalawenforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
  • Vital Interests. We may process your information where we believe it is necessaryto protect your vital interests or the vital interests of a third party, such as situationsinvolving potential threats to the safety of any person.



In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connectionwith, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • When we use Google Maps Platform APIs. We may share your informationwithcertain Google Maps Platform APIs (e.g. Google Maps API, Places API). Tofindout more about Google’s Privacy Policy, please refer to this link. We obtain andstoreonyour device ('cache') your location. You may revoke your consent anytime by contacting us at the contact details provided at the end of this document.
  • Business Partners. We may share your information with our business partnerstooffer you certain products, services, or promotions.



In Short: We are not responsible for the safety of any information that you share withthirdparties that we may link to or who advertise on our Services, but are not affiliated with, our Services.

The Services may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which maylinktoother websites, services, or applications. Accordingly, we do not make any guaranteeregarding any such third parties, and we will not be liable for any loss or damage causedbythe use of such third-party websites, services, or applications. The inclusion of a link towards a third-party website, service, or application does not imply an endorsement byus. We cannot guarantee the safety and privacy of data you provide to any third parties. Anydata collected by third parties is not covered by this privacy notice. We are not responsiblefor the content or privacy and security practices and policies of any third parties, includingother websites, services, or applications that may be linked to or from the Services. Youshould review the policies of such third parties and contact them directly to respondtoyour questions.



In Short: We may use cookies and other tracking technologies to collect and storeyour information.

We may use cookies and similar tracking technologies (like web beacons and pixels) toaccess or store information. Specific information about how we use such technologiesandhow you can refuse certain cookies is set out in our Cookie Notice.



In Short: If you choose to register or log in to our services using a social media account, wemay have access to certain information about you.

Our Services offer you the ability to register and log in using your third-party social mediaaccount details (like your Facebook or Twitter logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profileinformation we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public on such a social media platform.

We will use the information we receive only for the purposes that are described in thisprivacy notice or that are otherwise made clear to you on the relevant Services. Pleasenotethat we do not control, and are not responsible for, other uses of your personal informationby your third-party social media provider. We recommend that you review their privacynotice to understand how they collect, use, and share your personal information, andhowyou can set your privacy preferences on their sites and apps.



In Short: We keep your information for as long as necessary to fulfil the purposes outlinedin this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposesset out in this privacy notice, unless a longer retention period is required or permittedbylaw(such as tax, accounting, or other legal requirements). No purpose in this notice will requireus keeping your personal information for longer than the period of time in which usershavean account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.



In Short: We aim to protect your personal information through a systemof organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational securitymeasures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronictransmission over the Internet or information storage technology can be guaranteedtobe100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services isat your own risk. You should only access the Services within a secure environment.



In Short: We do not knowingly collect data from or market to children under 18 yearsof age.

We do not knowingly solicit data from or market to children under 18 years of age. Byusingthe Services, you represent that you are at least 18 or that you are the parent or guardianof such a minor and consent to such minor dependent’s use of the Services. If we learnthat personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such datafromour records. If you become aware of any data we may have collected fromchildrenunder age 18, please contact us at [email protected].



In Short: In some regions, such as the European Economic Area (EEA) and UnitedKingdom (UK), you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the EEA and UK), you have certain rights under applicable dataprotection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processingof your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. Youcan make such a request by contacting us by using the contact details provided in thesection below.

We will consider and act upon any request in accordance with applicable data protectionlaws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protectionsupervisory authority. You can find their contact details here:

If you are located in Switzerland, the contact details for the data protection authoritiesareavailable here:

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicablelaw, you have the right to withdraw your consent at any time. You can withdrawyour consent at any time by contacting us by using the contact details provided in the sectionbelow or updating your preferences

However, please note that this will not affect the lawfulness of the processing beforeitswithdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribefromour marketing and promotional communications at any time by clicking on the unsubscribelink in the emails that we send, or by contacting us using the details provided in thesection below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that arenecessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

  • Log in to your account settings and update your user account.
  • Contact us using the contact information provided.

Upon your request to terminate your account, we will deactivate or delete your account andinformation from our active databases. However, we may retain some information inour files to prevent fraud, troubleshoot problems, assist with any investigations, enforceour legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies bydefault. If you prefer, you can usually choose to set your browser to remove cookies andtoreject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt out of interest-based advertising by advertiserson our Services visit

If you have questions or comments about your privacy rights, you may email us at [email protected].



Most web browsers and some mobile operating systems and mobile applications includeaDo-Not-Track ('DNT') feature or setting you can activate to signal your privacy preferencenot to have data about your online browsing activities monitored and collected. At thisstageno uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If astandard for online tracking is adopted that we must follow in the future, we will informyouabout that practice in a revised version of this privacy notice.



In Short: Yes, if you are a resident of California, you are granted specific rights regardingaccess to your personal information.

California Civil Code Section 1798.83, also known as the 'Shine The Light' law, permitsour users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed tothirdparties for direct marketing purposes and the names and addresses of all third partieswithwhich we shared personal information in the immediately preceding calendar year. If youare a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account withServices, you have the right to request removal of unwanted data that you publicly post onthe Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account anda statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).

CCPA Privacy Notice

The California Code of Regulations defines a 'resident' as:


(1) every individual who is in the State of California for other than a temporary or transitorypurpose and

(2) every individual who is domiciled in the State of California who is outside the Stateof California for a temporary or transitory purpose

All other individuals are defined as 'non-residents'.

If this definition of 'resident' applies to you, we must adhere to certain rights and obligationsregarding your personal information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve(12) months:



Category Examples Collected
A. Identifiers Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name NO
B. Personal information categories listed in the California Customer Records statute Name, contact information, education, employment, employment history, and financial information NO
C. Protected classification characteristics under California or federal law Gender and date of birth NO
D. Commercial information Transaction information, purchase history, financial details, and payment information NO
E. Biometric information Fingerprints and voiceprints NO
F. Internet or other similar network activity Browsing history, search history, online behaviour, interest data, and interactions with our and other websites, applications, systems, and advertisements NO
G. Geolocation data Device location NO
H. Audio, electronic, visual, thermal, olfactory, or similar information Images and audio, video or call recordings created in connection with our business activities NO
I. Professional or employmentrelated information Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us NO
J. Education Information Student records and directory information NO
K. Inferences drawn from other personal information Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics YES


We may also collect other personal information outside of these categories throughinstances where you interact with us in person, online, or by phone or mail in the context of:

  • Receiving help through our customer support channels;
  • Participation in customer surveys or contests; and
  • Facilitation in the delivery of our Services and to respond to your inquiries.

How do we use and share your personal information?

You may contact us by email at [email protected], or by referring tothecontact details at the bottom of this document.

If you are using an authorised agent to exercise your right to opt out we may deny arequest if the authorised agent does not submit proof that they have been validly authorisedtoact on your behalf.

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to awrittencontract between us and each service provider. Each service provider is a for-profit entitythat processes the information on our behalf.

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be 'selling' of your personal information

Shop Seemly has not disclosed or sold any personal information to third parties for abusiness or commercial purpose in the preceding twelve (12) months. Shop Seemly will not sell personal information in the future belonging to website visitors, users, and other consumers.

Your rights with respect to your personal data

Right to request deletion of the data — Request to delete

You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercisebyanother consumer of his or her right to free speech, our compliance requirements resultingfrom a legal obligation, or any processing that may be required to protect against illegal activities.

Right to be informed — Request to know

Depending on the circumstances, you have a right to know:

  • whether we collect and use your personal information;
  • the categories of personal information that we collect;
  • the purposes for which the collected personal information is used;
  • whether we sell your personal information to third parties;
  • the categories of personal information that we sold or disclosed for a business purpose;
  • the categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
  • the business or commercial purpose for collecting or selling personal information.

In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you if you exercise your privacy rights.

Verification process

Upon receiving your request, we will need to verify your identity to determine you arethesame person about whom we have the information in our system. These verificationeffortsrequire us to ask you to provide information so that we can match it with informationyouhave previously provided us. For instance, depending on the type of request you submit, wemay ask you to provide certain information so that we can match the information youprovide with the information we already have on file, or we may contact you throughacommunication method (e.g. phone or email) that you have previously provided to us. Wemay also use other verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provideadditional information for the purposes of verifying your identity and for security or fraud- prevention purposes. We will delete such additionally provided information as soonaswefinish verifying you.

Other privacy rights

  • You may object to the processing of your personal information.
  • You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information.
  • You can designate an authorised agent to make a request under the CCPAonyour behalf. We may deny a request from an authorised agent that does not submit proof that they have been validly authorised to act on your behalf in accordance with the CCPA.
  • You may request to opt out from future selling of your personal information tothirdparties. Upon receiving an opt-out request, we will act upon the request as soonasfeasibly possible, but no later than fifteen (15) days from the date of the request submission.

To exercise these rights, you can contact us by email at [email protected], or byreferring to the contact details at the bottom of this document. If youhaveacomplaint about how we handle your data, we would like to hear fromyou.



In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicatedby an updated 'Revised' date and the updated version will be effective as soon as it isaccessible. If we make material changes to this privacy notice, we may notify you either byprominently posting a notice of such changes or by directly sending you a notification. Weencourage you to review this privacy notice frequently to be informed of howwe areprotecting your information.


If you have questions or comments about this notice, you may email us at [email protected] or by post to:

  • Shop Seemly
  • Not set yet
  • England, London 12345
  • United Kingdom



Based on the applicable laws of your country, you may have the right to request accesstothe personal information we collect from you, change that information, or delete it. Torequest to review, update, or delete your personal information, please submit a request formby clicking here.